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Direct Marketer Solution
Use Topica to Get and Keep Getting Your Offers to the Inboxes of
Those Most Likely to Respond
For direct marketers with very large audiences, success hinges on
the quality of your lists and your ability to get targeted and
relevant offers to them. Doing this while keeping compliant with
the ever-changing and dizzying array of government and private
standards now applying to commercial email can be challenging.
Successful direct marketers now know that simply blasting email is
not a sustainable business model; that long-term success means
building relationships, keeping your lists clean and sending
valuable content to audiences that want it.
Topica's solution, combined with our experienced Customer
Success Managers, provides the platform, technology,
and industry relations to get your email to its audience,
improve your list quality, and successfully grow your
direct marketing business. Here’s how we can help:
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Data Integration and Cleaning
Topica's solution includes robust data
integration tools for importing and cleaning
your current lists, as well as customizable data-capture
forms for collecting new addresses from your Web
site or affiliate programs to grow your database.
Our API supports automated imports and exports of
data to your home-grown, CRM or SFA database, including
unsubscribes, bounces and disables. |
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Segmentation and Targeting
Topica's simple rule-based system for building audiences
allows you to segment your data on demographics
or interests; demonstrated behaviors, including
opens, clicks, Web page hits; or on transactional
data like product purchased or total order value.
Audiences can be used to test campaign creative,
compare the quality of lead sources, identify your
most-responsive names, and more. This gives you
a data-driven basis for improving your lists and
delivering content targeted to audiences with demonstrated
interests and preferences. |
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Conversion Tracking
For direct marketers sending their own offers or
who are able to modify the landing pages of their
campaigns, Topica conversion
tracking technology allows you to go beyond
simple open and click reporting and measure the
actual conversion of your campaigns. The completion
of any process on a Web site – shopping carts,
registrations, document downloads, and more, can
be tracked and related to the campaign that initiated
them. |
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Flexible Delivery Platforms and Dedicated IP
Depending on the size of your list and your performance
requirements, Topica offers a variety of delivery platforms,
either database or flat file based. We also offer dedicated
IP addresses for customers needing maximum throughput or that
wish to transfer existing white listing agreements.
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Deliverability and Standards Compliance
Topica's Privacy and Standards
department maintains direct relationships with all
major ISPs as well as tracking and analyzing federal
and state legislative developments. This allows
us to assess, monitor, and optimize your overall
strategy, lists, and campaigns, ensuring standards
compliance, maximum deliverability, and total campaign
performance. |
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Case Studies
Topica’s solution is already helping successful direct marketers
like you make the most of their lists. See our direct marketer
case studies below, or contact us today to see how we can help
you grow.
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Using Topica’s Web-based Marketing Solution we’ll double the
customers we capture on our Web site.
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Seth Greenberg
Co-CEO
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