Committed to Delivering a World-Class Online Marketing and Sales Solution

Max Henry, CEO
As Chief Executive Officer for over two and a half years, Max manages day-to-day operations and provides overall leadership in delivering Topica's Online Marketing and Sales Solution. Max has 29 years of experience leading Internet, consumer, and business to business technology companies. With a strong background in sales, business and financial management, he has a proven track record of success. His experience includes founding and operating Humming Bird Leadership, a leadership consulting and coaching firm serving clients worldwide. Before joining Topica, Max served as CEO at PrivateExpress, where he built the world's first "Digital Courier Delivery" Company, the "FedEx of the Internet". During this time he was also the Chairman of Stardust Technologies for over 7 years which was sold to Penton Media in 1999. Prior to Private Express, Max held the position of President and Chief Operating Officer for Fabrik Communications (sold to Critical Path), where he grew the organization from 5 to 75 people in a two-year period to create the leading business messaging company as measured by the Electronic Messaging Association (EMA). He also worked closely with Steve Jobs for 4 and a half years to help build NeXT Computer which was eventually sold to Apple for 400 million+. Max has held other leadership positions at Information Access Company (sold to Thomson for 465 million), JSB President North America (now SurfControl/Websense NASDAQ: WBSN 300mil Corporation) and U.S. West Information Systems (sold to US Telstar).

Jeffrey Lee, CFO
As CFO, Jeff is responsible for the daily operations of Topica's Finance and Accounting departments. Jeff has over 20 plus years of management and accounting experience in high technology companies including ARGOSystems, where Jeff was an integral member of the cross functional software and process implementation team and the financial management team. More recently, Jeff was Controller at FastForward Networks and helped to spearhead the M&A activities with Inktomi. His experience also includes financial management roles at Quicksilver Technology and a Sarbanes Oxley advisor at Applied Signal Technology.

Andrea Edwards, VP, Sales
As Vice President of Sales at Topica, Andrea is responsible for providing leadership and vision for Topica's product sales efforts. Andrea brings over 15 years of experience in sales and sales management to Topica. Prior to joining Topica, Andrea was a Strategic Account Manager at Oracle, responsible for sales of technology database products within eight major strategic accounts nationwide. Previous to Oracle, Andrea was a sales executive for Pitney Bowes, executing sales to top businesses within San Francisco's Financial District. Andreas experience also includes sales and leadership roles at SBC Communications.

Walid Ezzeddine, VP, Customer Success
Walid has been with Topica since 2006 and is responsible for managing the Customer Success team. Walid and his team provide marketing consultation and technical support for Topica's largest clients. Prior to joining Topica, Walid worked as a Project Manager and copy-editor for a prominent newswire agency. He has over 8 years of experience in customer support and internet marketing. Walid holds a Bachelor of Sciences degree in Pre Law and Creative Writing from American University.

Finn Gjerdrum, VP, Customer Care
As Vice President of Customer Care at Topica, Finn is responsible for overseeing the marketing as well as technical support for over 1400 of Topica's clients. Finn has over 12 years of internet marketing experience as well as over 20 years in the customer support and sales field. He was first hired by Topica for a two-week temporary position and has now been with the company for over 10 years. Prior to joining Topica, Finn has held numerous customer support positions at such places as iBuyline, Inc. and received leadership training during his years with the U.S. Army.

Lindsay McMurdo, Senior Marketing Director/Customer Success Director
As Senior Marketing Director, Lindsay is responsible for leading Topica's marketing and branding efforts. Lindsay has been with Topica since 2007 where she first started as a Customer Success Manager. Working in both the Marketing and Customer Success departments of Topica, Lindsay is able to give a hands-on creative approach to her clients. She has over 7 years experience in the customer service industry and over 3 years experience in marketing. Lindsay holds a Bachelor of Fine Arts degree in Printmaking and Art History from Ohio University.

Maurizio Caio, TLcom Capital Partners
Maurizio is a founder and Managing Partner of TLcom Capital Partners, where he focuses on network infrastructure and corporate applications of communication technology since the firm foundation in 1999. He currently serves on the boards of PacketFront, Netscalibur in Italy, and Topica in the US. Prior to TLcom, he was a founding partner of Bain & Company in Italy and was - until April 1999 - a Director of Bain & Company, leading the firm’s European telecom/technology practice, and serving clients from the firm’s European and San Francisco offices. Previously he was with McKinsey and Company in Europe, focusing on technology and growth strategy. He has spent 15 years advising CEO’s and senior management of European and Silicon Valley telecommunications and technology companies on strategy, operations, commercial development and partnerships. Maurizio has a Summa cum Laude Laurea degree in Business Administration from Bocconi University in Milan and New York University, and an MBA from Stanford University. He also served as a Professor and Research Fellow in Strategic Planning and Control at Bocconi University in Milan and as an Instructor of Information Technology at the Stanford University Graduate School of Business. He is based in London.

Max Henry, CEO, Topica Inc.